1. Give them impact & success stories after their donation
Keeping donors invested in your mission is key. Providing donors with real results and the emotional fulfillment that comes with it will not only increase retention but create evangelists.
2. Be transparent and responsive
Supporters don’t need to know every detail but opening up about operations, finances and set-backs can build trust and propel donors to act.
3. Accept donor input so they feel like their voice matters
Don’t be afraid to ask for help and input, give your donors the opportunity to easily get in touch with you. Social media can be a great way to start the conversation.
4. Go the extra mile to appreciate and delight
Experiences are always remembered, go the extra mile to thank your donors by hosting them at occasional donor appreciation events. Inviting your donors to special events will make them feel like they play an important role and are a part of your inner circle. Another way to delight can be as simple as a handwritten thank you letter.
5. Personalize communications at every level of involvement
In an automated world, a personal touch goes a very long way. Every communication should be personalized from a donors level of contribution and come from a staff member with contact information.