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The Ultimate Fundraiser Event Checklist For Success

September 29, 2024 Michael Green

An ultimate charity event checklist ensures that you cover all critical elements for a successful nonprofit fundraising event. Here's a comprehensive checklist organized into key phases:

1. Pre-Event Planning Phase

Goal Setting & Strategy

- Define event objectives (e.g., fundraising target, awareness, donor engagement).

- Set a budget (include venue, catering, marketing, AV, and contingency funds).

- Choose the event type (gala, auction, walk/run, virtual event, etc.).

- Identify target audience (corporate sponsors, local donors, general public).

- Create a timeline for all tasks and milestones.

Venue & Logistics

- Book the venue early and ensure it aligns with your event theme.

- Obtain necessary permits (e.g., alcohol licenses, street closure if applicable).

- Arrange catering and confirm menu options for all dietary needs.

- Set up AV equipment (microphones, projectors, screens, etc.).

- Plan décor that matches the event’s theme.

- Arrange transportation and parking for attendees.

Technology & Fundraising Tools

- Select event management software to manage tickets and RSVPs.

- Choose a donation platform for easy tracking (e.g., mobile bidding apps for auctions).

- Set up event website with clear messaging and donation links.

- Implement social media and email marketing strategies to promote the event.

2. Event Day Checklist

Registration & Guest Experience

- Set up registration area (sign-in tables, name tags, welcome packages).

- Provide clear signage for event flow (registration, seating, restrooms, etc.).

- Coordinate volunteers for various tasks like ushering, ticket collection, and guest assistance.

- Prepare VIP guest management (special entry, reserved seating, etc.).

- Ensure AV and lighting setups are tested and functioning properly.

Fundraising & Engagement Activities

- Prepare for live and silent auctions (display items, test mobile bidding apps).

- Assign roles to hosts or MCs to manage the schedule and donor appeals.

- Organize entertainment** (bands, speakers, DJs, etc.) to engage guests.

- Highlight the cause with stories, testimonials, and videos to inspire donations.

- Prepare a donation ask (pledge cards, text-to-donate options, live appeal).

Event Execution

- Stick to the event timeline (dinner, speeches, auction, entertainment).

- Capture moments with photography and videography for future promotions.

- Monitor guest satisfaction (via on-site surveys or post-event emails).

3. Post-Event Follow-up

- Send thank you emails or letters to attendees, volunteers, and donors.

- Recognize sponsors publicly (social media, newsletters, website).

- Conduct a financial review (count donations, compare against targets).

- Evaluate event success (via feedback, social media engagement, fundraising totals).

- Share the event’s impact and fundraising success with supporters.

- Start planning for next year based on lessons learned.

This checklist ensures every aspect of your charity event is covered, from planning to post-event follow-up. Successful fundraisers depend on thorough preparation, strong donor engagement, and strategic post-event efforts

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